If you’ve been watching Ray Ban lately, you’ve noticed a slew of new materials being used on their always classic frames (I just picked up the best tortoise aviators, kind of obsessed). So it’s no surprise to see even edgier ones being put out as part of their somewhat bizarre Order Of Never Hide secret society campaign, in which fans must take challenges to elevate their position on the Order grid.
Sound confusing? It’s not. And it’s likely a good way to waste some time on a Friday afternoon at the office. Each challenge is represented by a pair of shades: Blend Like Camo, Smooth As Velvet, Tough As Leather, Tough As Titanium and Rugged As Denim. Sadly for me, but happily for my wallet, the denim is the only one yet to be released. We’re still waiting on the release date, but will announce when we get it.