You’ve come a long way, baby! Today marks the 138th anniversary of the day Levi Strauss and Jacob Davis were granted U.S. Patent Number 139,121 for their use of rivets to add strength to denim work pants. Who would’ve thunk that the denim pants, which were created as gear during the California Gold Rush would have evolved into the fashion statement of our time?
Levi’s created the first official denim tuxedo for Bing Crosby in 1951, which he often wore.
Levi’s jeans remain the iconic American look and continues to edge out the competition, accounting for 33 percent in denim sales.
In honor of the Jean’s big day, Levi’s has been posting fun facts all month! Check out some things you might not know about denim here.