An Open Letter to Canada


Oh Canada,

It’s come to my attention that there’s a movement at Toronto Fashion Week to “redefine” the Canadian Tuxedo. Why, I ask, would you ever do such thing? I started this blog after being mocked a few years ago for wearing “Canadian Tuxedo,” a term I had never heard of but was determined to prove this look was indeed fashionable and here to stay. You should take pride in the Canadian Tuxedo as a denim-on-denim ensemble and nothing else.

I have met several Canadians who seem ashamed of the association, while others like Americans, Brits and the Dutch not only celebrate the look, but wear it far more often than your people, and I think would be proud to own the title to Double Denim look, if it’s not good enough for you.

It’s somewhat ironic that historically you have been so opposed to the look, and without that opposition, the “Canadian Tuxedo” may never have been. According to Levi’s archives, the first denim tuxedo was created by Levi’s for Bing Crosby who was denied access to a hotel in Vancouver because he and a friend were rocking all denim.

Defining a “Canadian Tuxedo” as “vegan leather pieces with a touch of plaid” is blasphemy. And Canada, you better watch out: after a recent trip to Amsterdam, I’m certain the Dutch are poised to steal the title.

Don’t be that guy who doesn’t appreciate what he’s got until it’s gone. Because America, the Netherlands, UK … even Japan are all waiting in the wings.

Sincerest Regards,

Gretchen Schneider – founder

image via.

About Gretchen Schneider

I live in - and for - LA. Obsessed with my dog, social media and denim. I kick it with Hollywood Jesus, and eat like a king ... with princess portions. View all posts by Gretchen Schneider

3 responses to “An Open Letter to Canada

  • Peter Marshall

    Dear Gretchen,
    Our dislike of this term has nothing to do with “Canadian” and everything to do with “Tuxedo”. If the world thinks we all like to dress up in denim-on-denim, we can play along. But if they think we consider such an outfit to be the height of formality and swank, aka a tuxedo, then they’re essentially branding us as a cultural backwater. If you feel that the term is such an honour then we invite you to apply to your neighbours – Montana, Minnesota, Michigan or Vermont all come to mind. Better yet, “Texan Tuxedo” seems perfectly suited to the state’s cowboy reputation and has the added benefit of catchy alliteration.
    Yours sincerely,

  • Tom

    Its a sloppy, dowdy look and an even more ridiculous name. If you have nothing better to do than blog about it you should probably examine your life and consider actually getting one.

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