The Cotton. From Blue to Green.® is a national denim drive that takes your donated jeans and converts them into UltraTouch Denim Insulation,  a sustainable insulation material made almost entirely of natural denim and cotton fibers that are 100% recyclable, reducing landfill waste. The denim and cotton are also 90% post-consumer.

According to The Cotton. From Blue to Green., “[The] denim drive was first created in 2006 as part of Cotton Incorporated’s groundbreaking collegiate mobile marketing initiative Cotton’s Dirty Laundry Tour®. The Cotton. From Blue to Green.® denim drive served as a grassroots student-run campaign to educate college coeds about the natural, renewable and recyclable attributes of denim. Click here to see how you can get involved!

Photo courtesy of National Geographic.