Category Archives: Good Causes

#DressInBlueDay

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Today is Dress in Blue Day. In honor of this national day, which helps raise awareness for colon cancer, we’re flashing back to one of our favorite blue ensembles from the “True Blue” editorial, which appeared in Vogue Australia in 2013. To learn more about Dress in Blue Day and how to support colon cancer research, please click here.

Photo via.

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Canadian Tuxedo Day at Newport Academy

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The other night at Venice’s new hotspot Barnyard, I ran into pal Jamison Monroe, Jr., CEO and founder of Newport Academy, who excitedly showed off this photo of Jessie Hines and him at work one day, celebrating denim on denim back at the office. Who could blame him?

According to Jamison, “After a bit of a debate about whether denim was going to be an acceptable form of attire for the entire staff, denim won out and the next day we made it [Canadian Tuxedo] Day at Newport Academy.” Love it.

Jamison is pictured above in a Levi’s Vintage 1955 Sawtooth Washed-Denim Shirt (I want to steal it) and Won Hundred jeans.


Happy Spirit Day!

 

Time to trade in those blue jeans for some purple denim. Spirit Day is annual day in October when millions of Americans wear purple to speak out against bullying and to show their support for lesbian, gay, bisexual and transgender (LGBT) youth. Learn more. Here are some easy ways to get involved now!

Photo courtesy of Denim Therapy.


Levi’s Denim Auction

Looking to upgrade your Canadian Tuxedo with some one-of-a-kind pieces? Look no further than the Levi’s eBay auction, supporting the Red Tab Foundation, a nonprofit that helps Levi Strauss & Co. employees and retirees who are unable to pay for basic needs due to financial emergencies. From jackets signed by the Rolling Stones to bedazzled denim pants made for ‘N Sync to this Shepard Fairey jacket I’m totally obsessing over – denim + street art ??? – there’s something amazing to be had. Click here to visit the auction, which closes on June 11, 2012.


Open Casting Call from Levi’s

Break out your iPhones and snap a shot of yourself because Levi’s is looking for new faces to represent the company’s Go Forth philosophy. And, get this, candidates are to submit their images via my favorite photo app, Instagram. Submit your photos on Instagram, tag it #IamLevis and maybe you will be the new face of Levi’s iconic brand.


Recycle your denim!

The Cotton. From Blue to Green.® is a national denim drive that takes your donated jeans and converts them into UltraTouch Denim Insulation,  a sustainable insulation material made almost entirely of natural denim and cotton fibers that are 100% recyclable, reducing landfill waste. The denim and cotton are also 90% post-consumer.

According to The Cotton. From Blue to Green., “[The] denim drive was first created in 2006 as part of Cotton Incorporated’s groundbreaking collegiate mobile marketing initiative Cotton’s Dirty Laundry Tour®. The Cotton. From Blue to Green.® denim drive served as a grassroots student-run campaign to educate college coeds about the natural, renewable and recyclable attributes of denim. Click here to see how you can get involved!

Photo courtesy of National Geographic.


Spotted: A Canadian Tuxedo at Live Aid

Twenty six years ago today, Sir Bob Geldof was spotted rocking this denim on denim ensemble at the historic Live Aid concert, which raised funds for relief of Ethiopian famine. The dual-venue concert was held simultaneously at Wembley Stadium in London, England and John F. Kennedy Stadium in Philadelphia, Pa. and is believed to have attracted a global audience of 1.9 billion in more than 150 countries. The concert featured artists such as U2, Elvis Costello, Phil Collins (at both venues thanks to the Concorde), Queen, David Bowie, The Who and many more.


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