Author Archives: Gretchen Schneider

About Gretchen Schneider

I live in - and for - LA. Obsessed with my dog, social media and denim. I kick it with Hollywood Jesus, and eat like a king ... with princess portions.

Katy Perry Pulls a Britney at the VMAs

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Just caught wind of this one … While this is a place to support and embrace the denim-worshipping community, sometimes bad ones make headlines and we have to call it out. Katy Perry walked the red carpet at tonight’s MTV VMAs in this number. We love Katy, despite some questionable wardrobe choices (tonight being the most recent), but seriously … was this a joke? Was she not Wide Awake when she got dressed? Was it a throwback to the ever-mocked Britney/JT denim disaster, or are they trying to top it? If it’s the latter, we may have a winner. Regardless of fashion sense – or lack thereof – we love Katy and the message she sends out to young women and little girls. She’s a firework, and we’re forever grateful. 

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Editor’s Choice – Denim Backpacks

Denim Backpacks

Heading back to school in style with one of our favorite denim backpacks.

A. Rvca Scout Denim Backpack Womens, Swell, $49.50. B. LeSportsac Journey Backpack, eBags, $116. C. Little America Backpack, Herschel Supply Co., $160. D. Acid Wash Denim Backpack / 80s Surfer GRUNGE Oversized Slouchy Book Bag, onefortynine vintage, $79.


Spotted: Brooklyn Decker in a Canadian Tuxedo

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The model/actress/fellow Ohioan/Andy Roddick’s better half was spotted draped in denim while shooting scenes for something in LA. I just may have to tune into her new show Grace & Frankie to see if this look makes a cameo. 


Ryan Adams Rocks the Newport Folk Festival in a Canadian Tuxedo

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Thank you, NPR, which posted this photo of singer/songwriter Ryan Adams doing his thing at last weekend’s Newport Folk Festival. As you can imagine, this folk fest was littered with many amazing double denim looks – it’s kind of their uniform. See more on the Newport Folk Festival’s Facebook page: guaranteed to cure any case of the Mondays …. so much denim.

Listen to Ryan Adams’ complete set from the NFF here.

Photo: Adam Kissick for NPR


Coming Soon … Denim Wayfarers from Ray Ban

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If you’ve been watching Ray Ban lately, you’ve noticed a slew of new materials being used on their always classic frames (I just picked up the best tortoise aviators, kind of obsessed). So it’s no surprise to see even edgier ones being put out as part of their somewhat bizarre Order Of Never Hide secret society campaign, in which fans must take challenges to elevate their position on the Order grid. 

Sound confusing? It’s not. And it’s likely a good way to waste some time on a Friday afternoon at the office. Each challenge is represented by a pair of shades: Blend Like Camo, Smooth As Velvet, Tough As Leather, Tough As Titanium and Rugged As Denim. Sadly for me, but happily for my wallet, the denim is the only one yet to be released. We’re still waiting on the release date, but will announce when we get it. 


ELLE tells you how to rock a Canadian Tuxedo

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We hope this blog has proved the Canadian Tuxedo is indeed a stylish look, one that’s timeless and here to stay. So if you’re sold, but still not sure how to make denim-on-denim work, ELLE is here to save the day. Click here to see ELLE’s tips on styling a Canadian Tuxedo. 


Pharrell Williams in a Canadian Tuxedo …

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makes me happy … (sorry. had to.)

via.


Double Denim at Dean Wareham at the Roxy

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Before the opening band for Dean Wareham went on at the Roxy last Thursday night, I spotted this Canadian Tux in the crowd. The gent, who preferred to remain nameless, was rocking Wrangler jeans (don’t see those enough) and a Levi’s jacket, complete with a perfectly styled mullet, for which this photo does not do justice.

And if Dean comes to a town near you, do yourself a favor and check him out.


Spotted: Canadian Tuxedos in “Overboard”

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I get so wrapped up in Joanna Stayton’s glitz and glam that I sometimes forget about Annie Proffitt’s more down-to-earth style, including this triple-denim Canadian Tuxedo. And of the many Kurt Russell rocks throughout the movie, this sleeveless number is my fave.

p.s. Dean sleeps in his jeans.


Double Denim at Barney’s Beanery

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After day five of a 14-day cleanse, I was desperate to go out. So much so, I agreed to go to Barney’s Beanery stone cold sober. Amid the colorful cast of regulars, was Grytt Young from Australia, who refused to be photoed for my blog unless my friend, Kate Schintzius, posed with him. Kate’s gorgeous in grey in a C&C California shirt, Floggs (Clogs with a flip flop sole? Yes, please.) and Lucky Brand jeans – head-to-toe Cali brands. Me likey. Seems like yesterday I was in the LA Style Shoot with Lucky for Hellin Kay’s Champagne and Heels.

I digress …

Saving the best for last: the Canadian Tuxedo. Our new Aussie friend was rocking a denim shirt and waxed jeans form H&M (“I’m a simple guy,” he drunkly explained.), and a tank from Balinese line Zuttion.


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